Heart Breathings

Tips For How To Market Your Book Release

May 22, 2020 by Sarra Cannon

Self-Publishing Tips

Hi, again! Today, I have some helpful tips on how to market and launch your book release.

I know it’s been a while since I posted here on the blog. Make sure you’re following me on YouTube to get more content, as I post regularly over there.

So, where have I been? Busy, to say the least! For most of the month of April and into May, I was reading a rough draft of a book as I was writing it! I did this as a service to my fan community during this quarantine period, and it was so much fun!

My new book, The Witch’s Key, has been edited and just released on Tuesday! I thought, what better time to talk about launch strategy than during release week?

Watch today’s video on marketing your book launch

Grab my book, The Witch’s Key

I would love for you to join our reader community and grab your copy of my latest book, The Witch’s Key. You can purchase it at:






After the tragic death of her parents, seventeen-year-old witch, Lenora “Lenny” Thorne, is sure life will never be good again. It’s bad enough when The Witch’s Council sends her to live with her ancient Great-Uncle Martin, a man she hardly knows, but they also expect her to attend the local human high school and pretend to be a normal person.

To her surprise, though, Martin is actually amazing, and her first day at Newcastle High is better than she could have imagined. Maybe there’s a future for her here, after all.

But when one of her new friends goes missing, Lenny is pulled into an investigation that even The Council won’t touch. She’s in way over her head, but the lives of five local teens are on the line. She refuses to just let them die.

With the help of a handsome and mysterious new ally named Kai, Lenny vows to find the girls and bring the demon who kidnapped them to justice. Will she save her friend in time, or will she be the demon’s next target?

I’d love for you to subscribe to my reader YouTube channel for behind-the-scenes vlogs and weekly live readings and Q&A events. Subscribe here.

Join our Double-Day Saturday Challenge!

My sprinting group, the HB Word Sprints Challenge, is running a double-day Saturday event this weekend, challenging authors to write double their average word counts for the day.

Come join us for encouragement, motivation, accountability, and live writing sprints!

Sarra Cannon

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Sarra Cannon

Hi, I'm Sarra!

I have been self-publishing my books since 2010, and in that time, I've sold well over half a million copies of my books. I'm not a superstar or a huge bestseller, but I have built an amazing career that brings me great joy. Here at Heart Breathings, I hope to help you find that same level of success. Let's do this.


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